Some of the biggest companies in the world have tried and failed

Siemens, Philips, Fujitsu. The iPhone is coming and Jobs’ prediction for 1% of the global market within 2008 seems so detached from reality it’s not even funny despite it coming from the Worlds_Best_Used_Car_Salesman. What I kept from this article by The Reg is the quote above. The mobile phone market is huge and very lucrative and over the years had practically every single electronics giant in the world giving it a try. Many of the best ones failed and merged (viz. Sony Ericsson), others just gave up (Siemens). Can Apple make it?
Update: The new iPhone Ads are impressive, although the expectations are very high too.