It may be the case that the Red One camera has been around for a while, but it’s only lately that some of Hollywood’s leading directors have started to use and promote it. And that’s only three years after the company was established and less than six months since the camera has been available to the general public (although apparently there’s a considerable backlog before you can get your own Red, even if you’re willing to spend the $17,500 it costs to buy).
After Soderberg, a known fan of digital technology and longtime user of digital video along with or instead of film, Doug Liman jumps on the Red bandwagon and talks about the camera and how its changed the way he films.
Wired had a great article on the Red recently. You can find more clips from Red (at 720p) on the Vimeo Redusers group.