Advertising Googlocrisy.
Here's a pretty good reason why you shouldn't trust companies, even if their 'motto' is 'Do No Evil': Google seems to be penalising sites that carry paid links, while at the same time AdSense has become one of the most ubiquitous ad-schemes around. Technology aside, whether you carry paid/text links or AdSense is the same thing: advertising on your page. Google's algorithmic dependency on hyperlinks to determine content quality and relevance is nothing but it's own problem and while they can do whatever they want to their engine it kind of reflects bad on them (see abuse of market position) to penalise sites this way, especially when they run an extensive ad service too. Think of Microsoft doing the same for all pages carrying AdSense because their engine used Javascript created links to determine the page rank of a site. People would be crying foul before the bytes had settled on the press release (and they'd be right of course). Now, think of Microsoft having anywhere near the search engine market share that Google has and I'm sure someone would probably be contemplating a class action lawsuit about lost visits, profits etc. due to unlawful discrimination.
Will people blink first by removing paid links and sticking to Google's ad services out of fear of losing traffic, or will the company end up losing market share in the long term as a consequence of mediocre search results and annoyed users?
A common joke amongst Mac developers is talking about the Apple HIG, or more specifically the subject of how Apple manages to flout every single principle in user interface design and especially its own in successive revisions of OS X. I've written about this, in one way or another, several times ever since Jaguar came out in August 2002 and the first signs of this disturbing trend became obvious. New UI widgets, new styles and disregard to the HIG continued over the years with Panther, Tiger and now Leopard --- each revision bringing its own flavour of user interface widgets, colour themes and designs, each proving that Apple has no idea what 'consistency' means and that contrary to what they may tell you you should write your own custom widgets or you're probably screwed if you don't (Apple probably writes and uses more undocumented and custom widgets and controls than anyone).
With Aqua so close to becoming part of UI history and Leopard just around the corner, bringing with it yet another completely different UI theme to OS X, it should probably not be surprising when Apple's own Developer Connection web site sports such an inconsistent look. The UI ghosts of yesteryear are still around!