I have been following Dave Hyatt’s work (and blog) for a few years now and I have to admit that I am very happy to see people like him and Dominic Giampaolo and Avie Tevanian work for Apple.

One of the my long-time grudges with Apple strategy is that there seems to be none. Despite phenomenal products Apple does not seem to grasp the importance of essence in its marketing campaigns as well as its R&D processes.

Many people have talked about how today’s Apple provides ‘instant satisfaction’, ‘high impact’ experiences to its customers/users, whilst, for the most part, fails to provide adequate support or show the required respect to its customers post-purchase leaving many people perpetually oscillating between being annoyed by Apple’s disrespect for their custom/having a considerable investment in their products/wanting out and getting very excited for a short period after Steve Jobs presents something new in some event/resorting to zealotry to support the platform etc. The same thing can be said about Apple’s stance towards developers: Apple, for better or worse, promised a lot with OS X and has failed to live up to its promise. Not in terms of the existing software, but in terms of the long-term strategy based on which a customer (be it an individual or corporation) would invest in its products.
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