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If we fail, it is because we positioned PS3 as the Mercedes of the video game field

An interview with Howard Stringer, CEO and President of Sony Corporation of America. Most of the info there is well known: How Sony’s departments and engineering efforts were too fragmented for years, how politics made or broke products, how it lost the digital music media war before it even started. What really caught my attention is the fact that they still don’t seem to know what’s wrong with them. Take the PS3 quote from Stringer, for example. My response to it would be: I don’t think so. If you fail, it’ll be because you were arrogant enough to promise the world and didn’t deliver, too late to respond and frighteningly incompetent with your marketing. Technically the PS3 is the Mercedes of the video game field. And if you are really keen on automobile metaphors, part of the problem is that it’s too expensive and has a rev limiter at 2500 RPM despite its 700 horsepower, bi-turbo engine.

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