The first fully DRM-less music store is here, offering ‘over 2 million songs’ by EMI and Universal encoded in 256kbit mp3s — the largest unencrypted music downloads offering to date. Although the service is currently in beta, I have a feeling this is going to usher a new era in music downloads and spur competition. Let’s hope more record labels align themselves behind either Amazon’s or Apple’s store. What’s sad, although completely understandable given the very low proliferation of capable devices, is that tracks are using the ageing mp3 format instead of newer and higher quality codecs, such as AAC. Maybe in the future I guess.
