I have written about Nokia and the need for the company to reinvent itself several times in the past. When the iPhone was announced in early 2007, I was lukewarm and slightly frustrated that the Mac, Apple’s former, at times sole and by far most important strategic product was complemented by a formidable ‘opponent’. I was accused lots of things: from being pessimistic to being excessive, but I could already see the potential of the newly announced device, even if its flaws were staring me in the eye. I went ahead claiming that the Mac was demoted — and it was, in a way, with Leopard coming out later due to the increased workload caused by the iPhoneOS development, but — most importantly — with Leopard lacking most of the impressive features previously promised by Jobs.
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