Last year was arguably the year that made Projection Mapping known to the ‘masses’. Ok, not the masses, but quite a lot of people. This is a technique whereby projectors are positioned in front of existing physical objects whose 3d form has been mapped in software, allowing the projected ‘video’ (graphics) sequences to make use of it to create unbelievably cool effects. The end-result is a blurring of real and projected, an unbelievable sight, similar to that of seeing a hologram for the first time =)
The ‘effect’ has been part of artists and advertisers (luckily people of exceptional skill and æsthetics — something quite rare) and it has livened up what has traditionally be works of arguable value. I’d normally say here that I hope this will stay within the realm of competent, æsthetically coherent people, but I’m sure that hip ‘video artists’ that are content with repeatedly playing back short sequences of video or projecting triangle meshes on screens as well as moronic advertisers will find out sooner rather than later and make projection mapping the tool for unprecedented kitsch experiences. You still have time to watch some impressive examples of the technique below.