Early last week a report was published online according to which Apple's share of the retail computer market for the first quarter of 2008 was 13.8%, a figure about four times higher than the company's market share in 2004 and six times higher than its share two years earlier. But the most impressive part of the report wasn't this figure. It was the fact that Apple owned 66% (!) of the $1000+ market. From the relevant Computerworld article:
And Apple essentially owns the $1,000-and-up market, according to NPD's data. Overall, Macs accounted for 66% of all personal computers in that price category sold at retail during 2008's first quarter, taking 70% of desktop sales and a 64% share of notebook sales.
This is an astounding percentage for a single company going against the whole industry, but it's also somewhat concerning given the weakness of Microsoft and lack of alternatives. Yes, Apple is a very US-centric company that seems to not-give-a-damn about the rest of the world for the most part, and it's certainly too early to start sounding the warning sirens ("Ahoy, new monopoly in sight! Not exactly incompetent like that last one, captain"), but if this report holds any water I'm pretty certain that it'd be no surprise if Apple became the No. 1 personal computer manufacturer in the next five years. As Steve Jobs told the Panic people when
they refused to 'sell' Audion to Apple: "We're a giant steam engine about to run you down."
Somehow this frightens me.