Why despite the EU's €4.3bn Google Fine, things won't be fine.
A few days ago, the European Union decided to hit Google with a €4.3bn fine. The reasons put forward by the European Commission focus on the company’s MADA or Mobile Application Distribution Agreement, that all device manufacturers that want to license Google’s apps and include the Google Play Store with their devices are forced to sign. MADA has been sporadically discussed by the tech community for a few years now, since the 2014 leaks of several MADA agreements from years past. Here is an article at re/code from 2014. Another article from 2014, by The Information, outlines how Google has…