According to the BBC report,
7digital.com is the first online music retailer to offer Warner music sans DRM in several European states. This is not exactly true: Technically, even though you cannot actually download the tracks, the honour falls onto the popular
last.fm service which started offering DRMless music on demand in the US, UK and Germany a few months earlier. Still, this is a great sign of things to come and hopefully the availability of
AmazonMP3 in Europe later this year will makes things even better. At the same time, the success of Radiohead's latest release, as well as
NIN's Ghosts I-IV that just came out --- and which netted $750K in its first few days through the sale of the $300, 2500-copy vinyl limited edition alone --- are certainly signs of change that seep into what one might call the 'mainstream music' realm.